Our First Book in the Series is Currently in Production

The Culture of Unlimited Potential:
Building Abundant Communities of Care for Adults with Disabilities

This book seeks to ignite, or reignite, belief in the limitless potential of adults with disabilities, whose survival and quality of life depend on the strength and vision of the systems that care for them.

Research shows that human intelligence is not fixed; it can be continually developed through intentional, guided experiences that strengthen thinking processes and empower individuals to reach their full potential. Yet in the disability care industry, that truth is too often ignored. Systems are built on survival and compliance. These are essential, but when the work stops there, possibility is left behind.

Caregivers are frequently given only the tools to meet basic needs, while the deeper work of nurturing growth and joy goes untouched. This limitation cannot be solved by funding alone. True transformation requires creating conditions where human flourishing can thrive.

By embracing possibility-driven pathways and the truth that potential is never fixed, we can empower caregivers and the systems that support them. Together, we can inspire growth and build communities that are stronger, more adaptable, and more compassionate for all.

“The ember becomes a flame, and the flame becomes a culture of unlimited potential, where growth is expected, not the exception.”

COMING SOON!

Founding membership opens soon.

Will you be a part of the CUP movement?

Author & Visionary

The Voice Behind the Culture of Unlimited Potential

Our work begins with the vision of our author and CUP founder, whose passion is to reimagine what’s possible for adults with disabilities. Meet the leader behind this movement:

Bert Strassburg

Author, Visionary and Founder of CUP

Our Collaborators

Building Supportive Partnerships

We believe the Culture of Unlimited Potential will grow strongest when it is built together. CUP is actively seeking partners — businesses, organizations, caregivers, families, and communities who share our commitment to unlocking brilliance and creating systems where adults with disabilities can thrive.

Partnership means more than support. It means standing with us to reimagine care, shape policies, and build strength-based systems that honor the dignity and potential of every adult with disabilities. Together, we can create lasting change that moves beyond compliance and sets flourishing as the standard.